Åre (pronounced "aura") is certainly not the Alps, but that really is part of the
appeal - you get away from the crowds. Not only that, but you'll discover it's cool and quirky. The
resort has its own distillery - Buustamons, set piste-side on the
mountain, so you can stop off on your way home down the slopes. Below it
is the Åresjön frozen lake that has been used for everything from an
aircraft landing strip to an overspill car park! There's a Chocolate
Factory too. Fairly normal, you might say, but the difference is they
add their own twist with local flavours like cloudberries.
Curiously Åre is relatively unknown in the UK considering how good it is. The ski area is a decent size (1,080 acres) and has some great tree-lined runs
opening up to spectacular views of the Åresjön frozen lake below. It has played host to the Alpine World Ski Championships twice and stands alongside Banff-Lake Louise, Val Gardena and Saas-Fee as a member the Leading Mountain Resorts of the World. Find out more about the skiing in our Resort Guide.
Three brand new chairlifts opened in December 2013, the largest ever single investment in Åre's history. They open up new terrain, speed up access to the mountain and also vastly improve links between the main village and family friendly Åre Björnen ski area. Our favourite lift addition is the Fjällgårdsexpressen. Located between the Tott and Hotel Fjällgården. It greatly improves the already excellent ski-in ski-out access both these properties offer.
Off the Slopes
Are Village has a great buzz with a wealth of bars, shops, superb restaurants and nightlife - it could easily be a hip suburb of Stockholm. And this is one of the best places in the world to sample winter beyond just the downhill slopes. Cross-country skiing, ice-skating, sleigh rides, ice-fishing, dog-sledding, snow-shoeing, snow-mobiling, tobogganing, ice-driving, zip-lining, snow-kiting, even moose kissing - whatever you fancy, you can try it here!
There's so much you can do on a ski holiday here - probably more than you realise. Please read our Resort Guide to discover more about the skiing, the cuisine, and the activities you should try. Don't forget to read our customer reviews too.