About Us

Our mission is to provide every customer with their perfect ski holiday.

Our philosophy is simple. We listen to you to find out what you want, make suggestions based on our knowledge, put it together at the best possible price and take care of all the little details in between.

Our Story

We’ve been tailor-making ski holidays since 1996, when our founders Richard and Samantha Rice first started Ski Safari. Back then, only a few UK companies were organising ski trips to North America but Richard and Sam were convinced that other Brits would love skiing in Canada as much as they did.


Our Values

Call our office in sunny Hove and you can speak to the same person every time. Whether you need advice on the off-piste, are planning a special proposal, or are seeking some parent-to-parent reassurance about the nursery slopes, we give meaningful advice and deliver a truly personal service that always puts you first.

Our Prices

To give you the most choice and best value, we create every holiday from scratch. This means that the quotation you receive is unique, based on your preferred departure dates, group size and holiday preferences. We save you time and get the most for your money by sifting through the prices and promotions for every airline, hotel and resort. We explore all the options and always let you know if you can save money or take advantage of better offers.


Our Knowledge

Every recommendation you receive is based on our first-hand experience. Within our team we’ve been to every ski resort and property we offer, and we re-visit as many places as possible each winter. We use this first-hand knowledge to create exactly the holiday you’re looking for.

Richard and Sam still own 100% of Ski Safari. Our concept is the same as it was back in 1996 - we offer quality ski holidays that are tailor-made using first-hand knowledge and delivered with outstanding service.

Our Customers

Since 1996 we’ve helped over 50,000 skiers take to the slopes. Many of them ski with us every year - some multiple times a season! - and we count ourselves lucky to have a customer base that has rated us the UK’s Best Tour Operator in the Ski Club of Great Britain’s Consumer Research Survey seven years in a row, and best ski & winter sports company in the British Travel Awards 2019-2022.