About Us
Our mission is to provide every customer with their perfect ski holiday.
Our philosophy is simple. We listen to you to find out what you want, make suggestions based on our knowledge, put it together at the best possible price and take care of all the little details in between.
Our Story
We’ve been tailor-making ski holidays since 1996, when our founders Richard and Samantha Rice first started Ski Safari. Back then, only a few UK companies were organising ski trips to North America, but Richard and Sam were convinced that other Brits would love skiing in Canada as much as they did.
Our Service
Call our office in sunny Hove and you can speak to the same person every time. Whether you need advice on the off-piste, are planning a special proposal, or are seeking some parent-to-parent reassurance about the nursery slopes, we give meaningful advice and deliver a truly personal service that always puts you first.
Award-Winning Service: Best Small Travel Company for Ski/Winter Sports Holidays 2019-2025 in the British Travel Awards; Feefo Platinum Trusted Service Award; The UK's Best Tour Operator 2014-2020 in the Ski Club of Great Britain’s Consumer Research Survey
Our Prices
To give you the most choice and best value, we create every holiday from scratch. This means that the quotation you receive is unique, based on your preferred departure dates, group size and holiday preferences. We save you time and get the most for your money by sifting through the prices and promotions for every airline, hotel and resort. We explore all the options and always let you know if you can save money or take advantage of better offers.
Our Knowledge
Every recommendation you receive is based on our first-hand experience. Within our team, we’ve been to every ski resort and property we offer, and we revisit as many places as possible each winter. We use this first-hand knowledge to create exactly the holiday you’re looking for.
Richard and Sam still own 100% of Ski Safari. Our concept is the same as it was back in 1996 - we offer quality ski holidays that are tailor-made using first-hand knowledge and delivered with outstanding service.
Our Customers
Since 1996 we’ve helped over 75,000 skiers take to the slopes. Many of them ski with us every year - some multiple times a season! - and we count ourselves lucky to have a customer base that has rated us the UK’s Best Tour Operator in the Ski Club of Great Britain’s Consumer Research Survey seven years in a row, and best ski & winter sports company in the British Travel Awards 2019-2025.
Our Destinations
We offer ski and snowboard holidays to 64 resorts, spread across five countries and three continents (and yes, we really have skied in all 64 of them!)
Whether you're heading west to North America to the slopes of Canada or the USA, journeying north to Scandinavia to visit Norway or Sweden, or venturing east for a trip to Japan, we're here to build your perfect ski holiday, backed up by first-hand knowledge and experience.
Wondering why don't we offer the Alps? People ask us a lot, and you can find out why here.